Our Story: The Journey to Toxin-Free, Skin-Friendly Clothing

dea’s intention is to lovingly create clothes from earth to body, that any human being can wear.

dea Ethical Clothing was born from a passion for comfort, sustainability, and skin-friendly fashion. Our founder and designer, Deanna Mansell, launched dea in 2022, after spending eight years researching and developing the best fabrics, dyes, threads, and designs for sensitive skin. Her dedication and creativity have led to our debut collection—crafted with love, care, and a commitment to natural, non-toxic materials.

A Personal Journey to Skin-Loving Fashion

Deanna has always been particular about underwear, believing that choosing comfortable, natural fabrics is an act of self-love. In her early twenties, while studying fashion and completing a design degree, she began experiencing reactions to the chemically treated fabrics used in the industry. Having lived with eczema throughout her life, she learned firsthand how clothing can either soothe or irritate the skin.

This personal experience became the inspiration behind dea Ethical Clothing—a brand dedicated to toxin-free, skin-friendly, and sustainable fashion.

Beyond Skin Health: A Bigger Mission

On a global scale, we can’t ignore the rising rates of breast cancer, prostate cancer, declining fertility, allergies, and skin sensitivities. The chemicals in fabrics play a role in this crisis, as our skin absorbs everything it comes into contact with. What we wear—especially next to our most delicate areas—should be pure, natural, and nourishing.

At dea, we are proud to use only non-toxic, plant-based dyes and organic fabrics in all our garments. Our natural dyeing process, perfected by Deanna through years of handmade creations, ensures that every piece is free from harmful chemicals and safe for all skin types.

The Power of Natural Colour

We are also deeply inspired by the principles of color psychology, recognizing the healing energy of natural dyes. Unlike synthetic dyes, plant-based colours carry unique vibrations that uplift, soothe, and connect with the wearer on a deeper level. Each hue in our collection is chosen with intention—to bring comfort, confidence, and joy.

Ethically Made, Naturally Dyed, Skin-Loving Clothing

Today, alongside her business partner Lynda and our manufacturing partners in India, Deanna continues to expand her artistry into every piece we create. Together, we are committed to producing ethically made, sustainable clothing that feels as good on your skin as it does for the planet.

We’re excited to share our fun, considered, and healing clothing with you!