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Our Story

dea’s intention is to lovingly create clothes from earth to body, that any human being can wear.

Deanna Mansell, our creator and designer, launched dea in 2022, after having immersed herself in the research and development of skin sensitive fabrics, threads and designs over the past eight years. The culmination of her passion, creativity and dedication to a vision is our debut collection.

Deanna has always been fussy about underwear, looking for comfort and beautiful natural fabrics, believing that choosing good underwear is a practice of self love.

Deanna spent her early twenties studying fashion. She carried on to do a fashion internship and also completed a design degree. It was during that time that she started having reactions to the fabrics they were cutting. The navigation of eczema has since been present in her life to varying degrees, and Deanna has had to learn that she can either be soothed or irritated by her clothing choices. This personal journey is what generated inspiration to explore fabric preparations that would not only nurture her skin, but also the planet.

On a more global scale, it is impossible to ignore the increasing rates of breast cancer, prostate cancer, declining fertility, allergies and food sensitivities in our world. The team at dea sees the link between these health implications and the mass of toxins that our bodies interact with and absorb in many different ways on a daily basis. The skin absorbs all chemicals, good or bad, that it comes into contact with. What is worn against our skin, especially against the most delicate parts of our body, should be natural, earthy and nourishing.

Deanna has been naturally dyeing fabrics for her handmade underwear creations for years, refining her craft and passion. Now, she brings this expertise to dea Ethical Clothing, expanding her artistry to every piece in our collection. Alongside her business partner Lynda, we proudly dye all our fabrics using only natural methods, free from harmful chemicals, creating sustainable clothing suitable for all skin types and sensitivities.
We are also deeply inspired by the principles of colour psychology, exploring the profound differences between chemical and natural dyes and the unique vibrations natural colours bring to the soul. Every hue in our collection is thoughtfully chosen to uplift, soothe, and connect with those who wear it.

We’re excited to share our fun, considered and healing clothing with you!