Our Story

dea’s intention is to lovingly create clothes from earth to body, that any human being can wear.

Deanna Mansell, our creator and designer, launched dea in 2022, after having immersed herself in the research and development of skin sensitive fabrics, threads and designs over the past eight years. The culmination of her passion, creativity and dedication to a vision is our debut collection.

Deanna has always been fussy about underwear, looking for comfort and beautiful natural fabrics, believing that choosing good underwear is a practice of self love.

Deanna spent her early twenties studying fashion. She carried on to do a fashion internship and also completed a design degree. It was during that time that she started having reactions to the fabrics they were cutting. The navigation of eczema has since been present in her life to varying degrees, and Deanna has had to learn that she can either be soothed or irritated by her clothing choices. This personal journey is what generated inspiration to explore fabric preparations that would not only nurture her skin, but also the planet.

On a more global scale, it is impossible to ignore the increasing rates of breast cancer, prostate cancer, declining fertility, allergies and food sensitivities in our world. Deanna sees the link between these health implications and the mass of toxins that our bodies interact with and absorb in many different ways on a daily basis. The skin absorbs all chemicals, good or bad, that it comes into contact with. What is worn against our skin, especially against the most delicate parts of our body, should be natural, earthy and nourishing.

Deanna has been naturally dying fabric for her own underwear creations for a long time. Now, she can expand her knowledge and expertise into all dea's peices, where we dye all our own fabrics without chemicals, making clothing for all skin types and sensitivities. We also have a strong interest in colour psychology, the difference between chemical colour and natural colour and the vibration it has on the soul.

We’re excited to share our fun, considered and healing clothing with you!